Rado
Switzerland

Led end-to-end e-commerce experiences with a strong focus on usability, performance, and conversion. Translated data and user behavior into actionable UX improvements through KPI analysis and analytics. Collaborated closely with developers and cross-functional teams to ensure seamless site functionality, accurate inventory, and smooth fulfillment. Implemented customer experience initiatives—such as live chat and feedback loops—to improve satisfaction and continuously optimize the user journey across owned platforms and marketplaces.